Monday 8 March 2010

Whoop-de-doo...

Blinkx.com To Provide The Daily Energy Report With Dedicated Channel

Blinkx.com to dedicate a channel on their video hosting site to The Daily Energy Report, a source of daily eco-conscious news.

FOR IMMEDIATE RELEASE
PR Log (Press Release) – Mar 07, 2010 – Interrupt Media is proud to announce that a strategic partnership has been finalized in Atlanta, Georgia, between Interrupt Media and blinkx. The deal brings Interrupt Media's hot new webshow, “The Daily Energy Report”, to the forefront of energy news on the video search site. Effective February 13th, The Daily Energy Report will now be featured on its own dedicated channel under the Energy Environment section of on blinkx.com. Internet users have been trending towards energy news with an environmentally conscious focus. Traditional outlets cannot keep up with the internet’s ability to provide the most current information. The Daily Energy Report provides the most current, relevant energy news to a diverse group of viewers; viewers who know the value of legitimate information and know how to get it. News consumers are more technologically savvy and skeptical than ever before which is putting producers in the hot seat. Ben Lack, Chief Conversationalist at The Daily Energy Report, thinks the program is up to that challenge, saying “Through its energy related videos, Interrupt Media The Daily Energy Report intends to keep viewers abreast with the latest developments in the world of energy”...

from PR Log

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Comment: Interesting that Blinkx themselves didn't RNS this. They'll RNS getting into the Nielsen Top 10 (but not RNS dropping out again almost immediately), they'll RNS BobVila.com, but not this...

And in any case - and once again - this isn't what shareholders and the markets want to hear. I mean don't get me wrong, every small step forward is welcome, but that's just the problem - they're all small steps. No involvement with Yahoo TV, no involvement with the iPad, no equivalently large, exciting, transformative deals: just the usual, boring, plodding one small deal at a time, even as the online video sector explodes exponentially in every direction.

Jesus, no wonder the stock price is languishing and nobody is remotely interested in Blinkx...

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