We waited four months for this?

Blinkx Plc
Partnership with Knowlera Med
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RNS Number : 2632I
Blinkx Plc
09 March 2010


blinkx Partners with MonkeySee to Bring You Premium How-to TV

From replacing brake pads to baking a perfect Bundt cake or choosing the right pair of jeans, learn from the experts at www.blinkx.com

SAN FRANCISCO, CALIF.-March 09, 2010-blinkx, the world's largest and most advanced video search engine, today announced a new partnership with Knowlera Media, the owner of MonkeySee.com and the leading creator of professional-quality, lifestyle-focused video content for distribution via the Web and broadcast television. Users will now have access to more than 10,000 helpful and instructional How-To videos at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos and share resulting advertising revenue with Knowlera Media.

MonkeySee is the consumer-facing brand of parent company Knowlera Media (www.knowlera.com). Its professionally produced, expert-driven videos are created in collaboration with world-class experts across the United States, with each expert providing advice and demonstrations in deep detail. In addition to producing comprehensive how-to videos, Knowlera Media also creates custom video solutions for organizations to help them harness the power of video to engage with customers and drive sales. Visitors to www.blinkx.com will now have instant access to all of Knowlera Media's high quality content.

"How-To video has always been tremendously popular on the Web, whether it's quirky tips on how to make a belt out of duct tape, or careful instruction on changing a flat tire," said Suranga Chandratillake, founder and CEO, blinkx. "We're thrilled to partner with Knowlera Media to expand our library of expert tips and tricks."

"Partnering with blinkx enables us to deliver our video to more consumers and organizations," said Will Jerro, co-founder and COO, Knowlera Media. "blinkx's extensive reach and advanced search capabilities allow viewers everywhere to find and discover our instructional video easily and instantly."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 650 partners and indexed over 35 million hours of video and audio content to date...

official RNS on Investegate

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Comment: well at least now we know the answer to the question of why Blinkx aren't saying anything to shareholders or the markets - it's because there's nothing to say.

Every day, it seems, we read about huge deals/initiatives taking place online with household names - Yahoo!, Apple, Virgin, Tivo in the last month or two alone - none of which involves Blinkx. Instead we get another pissant little deal to add 10k hours of video to Blinkx's existing index of 35m+ hours. Forgive me if I'm not overwhelmed by excitement. Any and all progress is welcome, of course, but as time goes on it seems increasingly clear that Blinxk is taking baby steps when the online video sector is taking huge strides forward. And with every deal that appears that doesn't involve Blinkx, market and shareholder scepticism increases and the credibility of Blinkx management takes another hit (or at least it would, if they had any credibility left).

I really, really wish I'd never heard of this useless company and the clueless muppet running it. I refuse to sell at a loss, but even a takeover now seems an extremely remote possibility (and why is that, I wonder, with Blinkx doing - according to Chandratillake - so fantastically well, and all?).

Maybe over the long term the share price will rise to above what I paid for it (around 25p), but it seems that under current 'management' Blinxk is destined to only ever be a bit-player in an industry that is exploding exponentially in every possible direction. What a criminal waste of a once-in-a-lifetime opportunity. Blinkx management wants shooting - or at the very least instant dismissal without compensation.

And I'll ask again: if I'm wrong, and Blinkx really is doing so very well, why isn't Chandratillake putting his money where his mouth is and buying stock? Why is it that what he DOES (or rather doesn't) is so diametrically opposed to what he SAYS? Funnily enough not one of the Suranga fanboys can even hazard a guess as to an answer for that...

Know what I think? I think there's something rotten in Denmark...