Tuesday 22 December 2009

YouTube Is the Top Social Media Innovation of the Decade

As the decade draws to a close, there’s at least one thing we can say about the social media space with a fairly high level of confidence: it’s here to stay. That said, looking ahead to the next ten years, it’s incredibly hard to predict how we’ll use social media — let alone which services will still be relevant — when we get to 2020.

Already this decade we’ve seen the dramatic rise and fall of numerous social media services. This year’s Facebook could be next year’s Friendster, and even as I write this, there are signs that 2009’s media darling — Twitter — may have already peaked.

But there’s one innovation that in all likelihood won’t only endure, but thrive, in the decade ahead. It’s also the innovation that has most embodied what we’ve come to define as social media since 2000, while at the same time, showing absolutely no signs of slowing down. That innovation is YouTube...

No comments:

Post a Comment