Wednesday 9 December 2009

TV Viewing Dropped This Fall: Is the Web Finally Cutting into Tube Time?

For some time now, TV industry executives who want to tell themselves the Internet isn’t going to destroy their business have had a useful data point to lean on: Even as people watch more and more Web video, they’re watching more TV than ever.

What happens when that changes?

We might find out sooner than we think. Nielsen’s newest “Three Screen” report, which measures video consumption on TV, the Web, and mobile devices, shows that TV-time did indeed drop–slightly, but still a drop–during the last three months...

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