U.S. online video advertising is likely to be one of only two bright spots in what otherwise will be a down online ad year, eMarketer says. The company says online advertising will be down some 4.6 percent for the year -- the first decline in online ad spending since 2002 -- but that online video and search ad spending likely will finish with better numbers than in 2008.
The company said online video spending would be up more than $295 million for 2009 to $1.03 billion, an increase of just over 40 percent. Still, the latest projection is a downgrade from eMarketer's outlook it published in October, when it forecast video online ad spend to increase 42.6 percent online ad spend as overall online ad purchases declined 2.9 percent to $22.8 billion in the United States.
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Online growth surged 126.5 percent in 2008 to $734 million; it's expected to continue growing from 34 percent to 45 percent per year trough 2014 when eMarketer projects $5.2 billion in revenue from online video ad spending.
from FierceOnlineVideo
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Comment: Let's hope you-know-who is getting a piece of that action. Maybe even a big piece. Even if they are, though, just don't expect to be told jackshit about it...
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