Thursday 10 December 2009

Why Vevo’s First Day Flub Isn’t a Total Disaster

Vevo, big music’s new video site, had a big party last night. Today it has a hangover. Visitors to the site are encountering all sorts of problems, the most serious being that it doesn’t seem to work.

The Vevo team studiously took notes from Hulu leading up to the launch. That’s why, for instance, the company made the antitrust-appeasing move of bringing in a financial investor alongside content owners Universal Music and Sony (SNE).

But it got this part all wrong. Hulu had a (high-profile) alpha launch for months before it opened to the masses. Vevo opened for business on a single day, and promptly broke.

The relationship between Vevo and Schematic, the shop that built much of the site, wasn’t great to begin with–earlier this fall, there was some internal fingerpointing about cost overruns and/or delays–and I can’t imagine that this will make things any better...

1 comment:

  1. Blinkx started at Canaccord with buy rating and 35p price target.


    http://www.ibtimes.co.uk/articles/20091210/broker-news_1.htm

    one for mr c hicken

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