This morning the BBC Trust published its findings in relation to a complaint about the BBC's iPlayer syndication policy. As the executive in charge of bringing the service to TV platforms, I wanted to give you a bit of background to this.
As we've said before, we aim to make the BBC iPlayer available to as wide an audience as is technically possible and economically feasible. At launch, almost two years ago now, the service was only a Windows-based product on the web.
But since then, we've now syndicated the BBC iPlayer to no fewer than 25 different devices and platforms. On TV, we have made BBC iPlayer available to the audience of Virgin Media, PS3, Nintendo Wii, Cello's iViewer last week, and (in Beta) on Freesat.
This process will accelerate in the New Year, with more and more internet-connected TV devices entering what is a fragmented market with varying standards. Instead of making a bespoke product for each device, we have chosen a way that we believe represents the best value to licence fee payers - we will make available a set of standard products to all; making investment in bespoke products only where high audience reach can be achieved...
from the BBC Internet Blog
No comments:
Post a Comment