Monday 21 December 2009

M&S Switches On To Selling New Internet TVs

12:00pm UK, Wednesday December 09, 2009

Dan Ashby, Sky News Online

A television that allows the audience to watch online content without a special boxset is to go on sale in the UK.

Cello Electronics' iViewer is the first TV that enables the user to stream video from programmes and websites such as YouTube, Sky Sports Boots And All and BBC iPlayer.

Up until now, viewers needed a games console or special boxset as well as several
applications to watch online content through their TV.

But the iViewer is being billed by its retailer Marks & Spencer as the technophobe's answer to accessing thousands of hours of content for free.

Techradar's editor Patrick Goss told Sky News that while it is not a technological breakthrough, it is still a small victory for the company who made it.

"There's been an awful lot of talk about IPTV and it's nice to see someone putting their money where their mouth is.

"It will be interesting to see what impact IPTV has on advertising. But it will be a massive step forward - IPTV will change everything."


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Comment: So if Murdoch really believes IPTV will 'change everything', why hasn't he made a serious attempt to buy Blinkx now, before their business really hits its stride, massive revenues start flowing in and the sp goes through the roof?

Unless of course he doesn't think those things will happen...?

"stream video from programmes and websites such as YouTube, Sky Sports Boots And All and BBC iPlayer" - no mention of you-know-who...

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