"Given that Hulu is about to start tinkering with paywalls and subscriptions, its viewership numbers matter a bit less than they used to. But for the record, the site–co-owned by News Corp.’s (NWS) Fox, GE’s (GE) NBC Universal and Disney’s (DIS) ABC–had a record October.
ComScore (SCOR) says Hulu generated 856 million video views during the month, second only to Google’s (GOOG) YouTube in the U.S. This makes sense given that Hulu is driven in large part by broadcast TV, which starts running new shows in the fall.
And if Hulu didn’t post record numbers after adding ABC’s shows to the mix, there would be some real head-scratching. But it will be very interesting to see what happens to these numbers next year if Hulu does move ahead with some sort of pay service..."
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Comment: Wonder how it's going to impact on Blinkx's index of 35m+ hours of longform video when those paywalls start going up?
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