13 November 2009
Smartclip Launches Interactive Video Network In The US
One of Europe's leading online video networks, smartclip, has officially unveiled the US arm of the business with the launch of smartclip North America.
Founded 21 months ago in Germany, the network has become an international success story with offices in Germany, Spain and the UK.
The interactive network enables media planners and advertisers to harness the full potential of online video advertising by repurposing the professionally-shot videos created for their TV campaigns. Intelligent network technology standardises ad specifications to ensure compatibility with any embedded media player, creating a technology-agnostic approach.
Building on the explosive growth of in-stream video advertising, European leader smartclip has extended its footprint into the North American market through the introduction of a new independent operating arm, smartclip LLC. The move to the US is expected to create yet another opportunity for smartclip to provide world-class services to both advertisers and publishers seeking to embrace in-video advertising.
“We have worked exceptionally hard over the past few months to become a leading player in the European market and we’ve achieved this through a powerful combination of having a world class sales team and cutting edge technology solution,” comments Thomas Falk, founding member of smartclip. “The decision to move into North America was heavily driven by client demand and we are excited by the opportunities this latest venture is expected to present.”
“The smartclip video network is available on several different channels, from mobile devices to television and PCs which demonstrates the versatility of our offering,” highlights Roland Schaber, COO smartclip Europe.
smartclip officially opened the North American arm today with its headquarters based in New York City. Throughout the remainder of the year, smartclip expects to open additional offices providing services to both coasts as well as the Chicago/Midwest market.
“The backing of smartclip AG’s operating experience allows us to quickly address demand for in-stream video ad sales in North America,” adds Jay Drago, COO of smartclip. “We have moved to assemble a leading team of seasoned in-stream veterans and with our first critical hires and exclusive publisher contracts already behind us.”
smartclip already works across Europe with its sales business among others forhelping to monetize content for large brands including VidZone, Last.FM, Viacom, Blinkx, the world largest online video search engine.
http://www.4rfv.co.uk/industrynews.asp?id=102655
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