Leveraging advanced technology to redefine marketing
The last panel of The CMO Club Summit in San Francisco was a panel discussion about how marketers are harnessing advanced technology to enhance their marketing efforts. In particular, the discussion was about the product Autonomy and how their clients are using their product to find trends and patterns in their respective markets.
Google has proven that effective advertising is targeted. Blinkx's CEO argues that its product can offer a combination of traditional commercial advertising and targeted Google ads.
http://thecmoclub.blogspot.com/2009/11/leveraging-advanced-technology-to.html
No comments:
Post a Comment