Thursday 6 May 2010

World of Warcraft Maker to Hook Its Online Gaming Service into Facebook

Perhaps best known for World of Warcraft, video game developer and publisher Blizzard Entertainment let loose a hugely significant tidbit of information in the gaming space: It will integrate Facebook into its popular online service Battle.net.

Outside of WoW, the Starcraft franchise is one of Blizzard’s other extremely popular multiplayer universes, and the Starcraft II: Wings of Liberty sequel has been highly anticipated. When the game launches for the PC on July 27, players will be able to share in-game activities and accomplishments directly with their Facebook friends...


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Comment: so Blizzard can hook battle.net into Facebook, but Blinkx are incapable of providing a Facebook app/widget which allows for a user to search for and share their favourite videos.

Well at least we don't have to wonder any more why the Blinkx share price is so low (and falling by the day): it's because Blinkx is run by a bunch of clueless numpties who don't have the first idea about modern digital media and how this whole social media thing works. The fact that Facebook is now the second biggest referrer to YouTube after Google itself has obviously completely passed Blinkx management by - they remain completely oblivious to the fact that Facebook users clearly have a huge appetite for viewing and sharing video.

The people 'running' Blinkx are, in my view, laughably pathetic. Unfortunately it's rather hollow laughter given how much their complete cluelessness is costing me in terms of the (paper, so far) loss on my investment.

The next set of results (due May 19th, my wife's birthday) had better be fucking SPECTACULAR - and NO unpleasant surprises...

3 comments:

  1. They've already telegraphed the fact that the numbers will be mediocre. That's why the sell off. Nothing new, only more misery for all of us Blinkx shareholders, for at the very least another year, imho.

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  2. Will shareholders put up with Chandratillake's 'leadership' for another year?

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  3. I sure as fuck hope not.

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