Tuesday 18 May 2010

Blinkx and mobile...

It's good to see that Blinkx have (finally) taken my advice both about the necessity of a Blinkx mobile service (although why the hell did it take them so long?) and about the necessity of a B2C strategy - for make no mistake, that's what this new mobile service is. Quite why they didn't start a B2C strategy earlier - say during the recession, when TV advertising was cheap(er), to promote blinkx.com: and why they didn't launch TH during the depths of the recession, when consumers were even more price-conscious than they are now - is yet another mystery about Blinxk to add to the list.

I've got two more pieces of advice for Blinkx, if they should be reading this:

1/ the Blinkx management team to buy shares in their own company, in the open market, to demonstrate their confidence in the company's future, and

2/ Chandratillake to stand down as CEO and move to a CTO role; the new CEO to be someone who is much, MUCH better at communicating with shareholders and the City...

Next they'll be releasing a Blinkx Facebook app, and then I'll know that they know I've been right all along...

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