Tuesday 11 May 2010

Don’t Sleep on Blinkx, It’s More Than Video Search

Where does Blinkx fit into the video search segment? Why did it have as much growth in terms of video views as Facebook (204% compared to 205%) in the U.K. in the past twelve months. Let’s look as some answers and theories.

First, Blinkx describes itself as the largest video search engine with 35 million hours of indexed online video and audio content. They use advanced speech-recognition technology to analyze videos and deliver search results that are more accurate than standard metadata-based keyword searches. Blinkx has also leveraged their technology to launch AdHoc, a contextual video advertising platform. In February of 2010, Blinkx had almost 29 Million video views (U.K. based views). Of course, the elephant in the room is YouTube which averages over 10 Billion views (2.4 billion in the U.K.) per month. Globally, Blinkx has approximately 60 million video views per month globally. Competitors for Blinkx include Truveo, VideoSurf, Cast TV and others...

from Blackweb

--------
Comment: Yeah - don't 'sleep on Blinkx' (whatever exactly that means? Nonsensical enough to have been written by Blinxk themselves or their PR company...). And don't be stupid enough to buy shares in it , neither...

No comments:

Post a Comment