Tuesday 4 May 2010

'Hard-up Britons watching more TV', industry body says

TV viewers in the UK are watching more than four hours of programmes every day, the Broadcasters' Audience Research Board (Barb) has said.

It said figures from January to March 2010 showed people watched, on average, four hours and 18 minutes daily, up from three hours, 56 minutes in 2009.

Two-thirds of those hours were spent watching commercial channels, it said.

Commercial TV marketing body Thinkbox said the rise was partly down to cash-strapped Britons staying at home.

A spokesman said 93.9% of households now had digital television - which meant viewers had a greater choice of channels - and almost half (44%) now had digital TV recorders...

from BBC News

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Comment: watching more TV and, presumably, more online video too.

And with 93.9% of households now having digital, bodes well for Miniweb...

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