If you pay any attention at all to online advertising, you knew this already. But sometimes it’s nice to see it in print, so you don’t think you’re hallucinating: Money is coming back to the Web again.
Online ads bumped up 2.6 percent in the last quarter of 2009, according to the Interactive Advertising Bureau. That’s much less than anecdotal reports from some publishers would lead you to believe. On the other hand, Q4 was up 14 percent compared with Q3, so that gives you an idea of where things are going.
And this graph is particularly instructive. Note the sickening drops in the last two years, and the hopeful up-slope...
from MediaMemo
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Comment: wonder if today's massive volume in Blinkx shares and modest share price rise (to a third of the IPO price! Whoop-de-doo!) might have anything to do with Google's latest figures...?
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