Hate the idea of seeing ads pop up while you surf the Web from your phone?
So does Steve Jobs. That’s why Apple is focusing its new ad platform solely on its burgeoning app ecosystem. As I reported Tuesday, Apple (AAPL) is using its Quattro acquisition to launch its “iAd” (really!) ad network, aimed at the developers who have built 185,000 apps to date for the iPhone, iPod touch and iPad.
And that’s the real goal of the ad network launch: To keep those developers happy. At the “sneak preview” Apple offered developers today, Jobs talked about the huge financial opportunity available via “in-app” ads: “One billion impressions per day!”...
from MediaMemo
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