Thursday 10 September 2009

What Blinkx can learn from Blade Runner...

"Apple’s App Store Downloads: 1.8 Billion Served

Every Apple event is good for some revealing statistics. This morning Steve Jobs let drop that the App Store to date has delivered a whopping 1.8 billion downloads to iPhone and iPod touch users. That’s a lot of zeroes.

There are now over 75,000 total applications to choose from, and 30 million iPhones sold in the past 2+ years running them..."


And not one of those downloads was of a Blinkx-branded video search app. And why? Because Blinkx management don't seem to think that reaching the iPhone owner demograhic - young, wealthy, huge consumers of media, with 'unlimited' (fair use) data limits - are worth targetting.

To be sure, competing with 75,000 applications wouldn't be easy, but as Roy Batty pointed out in Blade Runner: you can't win if you don't play. And if you don't play...

edit: and as for the total absence of a Blinkx-branded Facebook widget - don't get me started...

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