Thursday 3 September 2009

Is There Anything We Won’t Watch? Web Video Booming, but TV Still Growing, Too.

"Plenty of smart folks keep gathering around TV’s grave so that they can throw dirt on it, but it’s not dead yet. In fact, it’s still growing, says Nielsen: More Americans spent more time watching TV this spring than they did a year ago.

The numbers come from Nielsen’s quarterly “Three Screen” report, which measures eyeballs watching video on TV, on the Web and on mobile devices. And just like the report Nielsen put out three months ago, it shows that even while Americans gobble up more online video, they’re still watching as much TV as they ever have. More, even: The number of viewers increased by 0.9 percent, while the time they spent watching TV increased 1.5 percent..."

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