"That's the global online ad estimate for 2010, according to the latest forecast from WPP's GroupM Interaction unit. At that rate, digital media will account for 15% of all ad spending, up from 13% this year.
The U.S. share will be slightly more robust for digital media: 17% (or $24.4 billion in online advertising dollars).
The hike is being sparked by ad spending increases in both search and mobile and a continuing ad spending decline in traditional media, the GroupM release notes, adding that, Internet ad spending has outperformed all other media throughout the recession of the past year and into the current recovery.Most of the U.S. growth is driven by search and video..."
from MediaPost News
------
Comment: let's hope a reasonable whack of that ends up in Blinkx's coffers, eh?
No comments:
Post a Comment