"How is Google (GOOG) going totransform YouTubefrom a money pit into a profit center?
Part of the magic trick will involve cutting costs. That’s hard to see play out in real time, except when we get flare-ups likeYouTube’s fight with Warner Music Group (WMG) over new contract terms. The other part of the abracadabra–selling more ads on more videos, particularly “viral” hits–is easier to spot, particularly because YouTube keeps pointing it out..."
from All Things Digital
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