Thursday 27 August 2009

Yahoo Gets With The Program, Finally Lets You Play Videos In Search Results

"There’s always been a tension in search between organizing information for users and getting out of the way so they can get to that information as quickly as possible. With text links, getting people to the correct page as fast as possible usually produces the best experience. But when it comes to video, which is a self-contained form of information, a better search experience is to be able to play the video right in results. Otherwise, in addition to clicking back and forth until you find the video you want, you are also adding the delay of playing the video..."

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