The battle for the TV viewers of the future moved up a notch yesterday as more than 3,000 hours of BBC, Channel 4 and Five programming was made available on a new video-on demand website that marks the first concerted effort by broadcasters to pool their content online.
SeeSaw offers viewers a chance to catch up on shows broadcast in the past week by Channel 4 and Five, including Shameless, Hollyoaks and Neighbours, and content from the BBC archive, such as episodes of Hustle and Michael Palin's Around the World in 80 Days. It caters for the growing trend for watching TV programmes on the internet – BBC's iPlayer service received more than 115m requests last month.
US shows are expected to be added to SeeSaw's library later this year, when it is also expected to start charging for some programmes. At present, the website is free, though ads are screened at the start and sometimes in the middle of programmes.
John Keeling, the SeeSaw platform controller, said the site would benefit from the simplicity of its offering compared with rival websites that screen a range of video – "it just does telly" – and its ability to showcase a range of programmes. "You have thousands of hours of content and you can go and search it, but we also have an editorial team constantly presenting the dish of the day and offering choices."...
from The Guardian
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Comment: "John Keeling, the SeeSaw platform controller, said the site would benefit from the simplicity of its offering compared with rival websites that screen a range of video" is that a dig at Blinkx I wonder?
He really doesn't need to worry - due to their total absence of a B2C strategy nobody at all even knows who the hell Blinkx are...
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