Sunday 28 February 2010

Blinkx recently launched its own blog...

Was just browsing the Blinxk site and came across a link to this off the front page: SquareEyes, the Blinkx blog.

As with so much of what Blinxk does, it isn't immediately clear what it's meant to achieve. It seems to be pretty US-centric (fair enough), but there doesn't seem to be any editorial thread running through it that I can see.

It started, as far as I can see, on 17th Feb. Blinkx trying to provide an antidote to this blog? Or just trying to jump on the blogging bandwagon - with their usual impeccable timing, about 4 years after the rest of the world wises up to it...?

SquareEyes can't do any harm, I suppose - although many of the post seem to be posted by 'Diana', so let's hope there isn't a member of staff being paid to do this. Can't do any harm, but hard to see how it will do much good - and certainly it isn't any kind of proxy for the NEWS that shareholders want to see. The company has been quiet for months now - what have they got to hide? Or even worse, maybe they've got nothing to hide...

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