Friday 5 February 2010

Apple recruits key talent to lead drive into mobile ad sales



















from NMA 4th Feb 2010

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Comment: So let's see: Chandratillake is quoted as saying he's not interested in mobile ad sales because the market isn't mature enough yet. Steve Jobs' Apple has just bought mobile ad network Quattro Wireless, and is now hiring key talent to grow the business.

Let's compare and contrast those two personalities, shall we?

One is an IT god, founder of an iconic computer company who, having been booted out, returned 12 years later to save the company with the iMac, before going on to revolutionise the music business with iTunes (now the largest seller of music in the US) and the telecoms business with the iPhone - 8.7m sold last quarter alone - and may be about to transform the magazine and newspaper industries with the iPad. He created an entire new economy, the apps economy: 2bn+ apps downloaded from Apple's apps store, generating an estimated $200m a month. Oh, and he's an incredible, awesome presenter too. It's a brave man who bets against Steve.

The other is a legend only in his own mind, who in the nearly three years that Blixnk has been a public company has delivered nothing whatsoever of value to shareholders and has, to date, not negotiated one blockbuster, transformative deal. The only thing he has transformed (downwards) is the wealth of those stupid enough to buy into his company.

So which of these two do we think knows more about mobile advertising? Hmmm?

I know one thing. I can think of someone who needs booting out of their job - and very soon: and it isn't Steve Jobs...

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