Rising from the ashes of the much-hyped Project Kangaroo, SeeSaw went live to the public this week, with 17 brands backing it as the next big online TV promise. But will this latest innovation in video-on-demand signal a new era where online trumps traditional media?
On SeeSaw’s launch, its chief executive Pierre-Jean Sebert, declared it “a landmark moment for TV fans…reflecting the phenomenal growth of VOD and the changing patterns of consumer behaviour.”
It aims to be a household name for long-term videos, and is set to plug the service with a £5m marketing campaign from 26 February, including TV ads across the Channel 4 network...
from Marketing Week
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Comment: well SeeSaw doesn't work in Chrome, that's for sure. Using the drop-down menus freezes up my browser tab (doesn't crash the app). Pretty piss-poor, you ask me. Mind you, I've contracted for the agency that built the site for SeeSaw, so I'm not that surprised...
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