Online video is already a tried-and-true tool for marketers, and its growth is projected to explode over the next several years. According to a report last month from eMarketer, spending on online video advertising will reach $5.2 billion by 2014, up from $1.0 billion last year. This year, online video ad spending will total $1.4 billion, eMarketer predicted. “Video ad spending growth will far outpace any other online format, running in the 34%-to-45% range from 2009 through 2014,” said David Hallerman, senior analyst at eMarketer and author of the report. “These extremely high growth rates are the result of video ads moving from the sidelines to center stage, becoming the main form of brand advertising in the digital space.”
from B2B
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