Sunday 17 January 2010

Bye-bye Blinkx Music (part the latest)

Vevo Bounces Back From a Rough Start With 20 Million Streams a Day

Remember Vevo, the “Hulu for music video” service that launched with a lot of fanfare, then earned a ton of lousy press for an error-filled launch?

It has fixed its tech problems and is doing just fine, thank you very much. Vevo says it is generating around 20 million video views a day, which puts it on track to generate some 600 million views a month.

Some context: ComScore (SCOR) says that Hulu itself generates some 900,000 video views in the U.S, making it the second biggest video site after YouTube. And Viacom (VIA), the current No. 3, generates 500,000 views...


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Comment: 20 million video views a day. Wow! And Blinkx Music is doing how many?

And the difference? One is a site that's had huge amounts of press and publicity, with big-name partners - and the other is an apparent vanity project from a two-bit also-ran that nobody has ever heard of*, with a management team that doesn't appear to know the first thing about building a brand, delivering shareholder value or promoting the company's products...

* I'm a contractor and I move companies/projects every 3-12 months. In the 2 years since I was dumb enough to buy into this turd of a stock I've yet to meet anyone at any company I've worked at who actually knows who Blinkx are, what they do or has even heard of them. Pathetic - absolutely pathetic...

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