WEB BEATS TV TO BIGGEST ADVERTISING SHARE

According to a report by PwC for the Internet Advertising Bureau, the Internet has overtaken television to become the UK's biggest advertising medium. In the first half of the year, online advertising grew 4.6 percent compared to the same period last year, and totalled 1.75 billion pounds. However, overall advertising fell by 16.6 percent, and as a result the Internet's share of the total market reached 23.5 percent, compared to TV's 21.9 percent. Peter Scott, chairman and joint chief executive of Engine Group, one of the UK's largest independent advertising agency groups, said: "It marks a point when things aren't going to go back to the way they were." The UK is the first substantial media market to see this kind of shift in market share.

from Reuters