Tuesday 28 July 2009

YouTube Lets Partners Insert Their Own Ads in Videos

"It’s well-documented that YouTube (YouTube) has had a profit problem (although the company says they’re just fine). In order to generate more revenue, YouTube has experimented with multiple advertising formats (i.e. brand sponsors and user-generated hompage ads).

However, there is one place where YouTube has been drawing the line: third-party ads. In May, YouTube put a halt to brand placement advertising in YouTube videos, as they were advertisements that didn’t bring YouTube any revenue. The company promised, however, to launch their own process for integrating ads and brand placement within videos. It looks like today, YouTube delivered. Sort of."

from Mashable

No comments:

Post a Comment