"Video search engine Blinkx has also launched an online video ad format called Un-roll. The unit begins with a branded curtain that draws back to reveal the video. As this plays, touchpoints such as overlay ads and logos appear within the video, and the viewer has the option to continue the experience on the brand’s website. At the end, users can replay or share the video.
Network specialist Cisco is one company using Un-roll. “We get high impact contextual placement of our messages and this kind of innovation will become more important as video continues to dominate web growth,” says Tim Shorrocks, Cisco UK and Ireland marketing director."
from New Media Age, 23rd July 2009
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