"It’s well-documented that YouTube (YouTube) has had a profit problem (although the company says they’re just fine). In order to generate more revenue, YouTube has experimented with multiple advertising formats (i.e. brand sponsors and user-generated hompage ads).
However, there is one place where YouTube has been drawing the line: third-party ads. In May, YouTube put a halt to brand placement advertising in YouTube videos, as they were advertisements that didn’t bring YouTube any revenue. The company promised, however, to launch their own process for integrating ads and brand placement within videos. It looks like today, YouTube delivered. Sort of."
from Mashable
Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts
Tuesday, 28 July 2009
Monday, 16 March 2009
Blinkx running on an iPhone?
This video purports to show a Blinkx app runing on an iPhone.
However, it looks like a fake to me. After all, if it was for real, wouldn't the company release an RNS to encourage and reassure its (very) long-suffering shareholders?
Well wouldn't they?
Of course they would...
[edit, 17th March 2009] That video has now been taken off TouTube. Is that because it wasn't a fake, or because it was...?
And some people think nobody reads this blog. LOL!
Sunday, 8 February 2009
Online video is booming...
"YouTube sets online video record
New figures show that December was a record month for viewing videos online.
Online clips were watched more than four billion times by over 30 million people according to internet monitor comScore..."
Friday, 23 January 2009
Google annotations - a folksonomy to equal Blinkx's algorithms?
In the 'What's new' box of the Google home page is 'Video Annotations' - the ability for users to add background information or comments about individual videos.
A pretty clear attempt, as far as I can see, to get the users to do YouTube's work for them in creating a user-generated taxonomy ('folksonomy') / metadata schema for YouTube videos, thereby saving Google the trouble of doing it themselves. And with 8 hours of video being uploaded every minute of the day and night it's hard to see how Google could do it any other way. Unless of course they were to buy a certain video search company that has software to automatically analyse both speech within a video and what's actually happening in the video frame-by-frame. You couple that software with a server farm and you are able to analyse all those videos as they come in - you then have a massive, automatically-updated index of video content: an index against which you can either place text ads next to the videos or pre-roll/un-roll etc ads within the videos...
A pretty clear attempt, as far as I can see, to get the users to do YouTube's work for them in creating a user-generated taxonomy ('folksonomy') / metadata schema for YouTube videos, thereby saving Google the trouble of doing it themselves. And with 8 hours of video being uploaded every minute of the day and night it's hard to see how Google could do it any other way. Unless of course they were to buy a certain video search company that has software to automatically analyse both speech within a video and what's actually happening in the video frame-by-frame. You couple that software with a server farm and you are able to analyse all those videos as they come in - you then have a massive, automatically-updated index of video content: an index against which you can either place text ads next to the videos or pre-roll/un-roll etc ads within the videos...
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