Sony partners Blinkx to expand video content

Sony has partnered with video search engine Blinkx to give users of its internet-enabled home entertainment devices easy access to high quality video content.

The Blinkx app for Sony gives users access to Blinkx’s index of premium content through its 18 different video channels.
The app is available on devices including Bravia televisions, Blu-ray disc and streaming media players and home theatre systems.
Channels are split into categories including ‘sports’, ‘news’, ‘popular’ and ‘fun’..

from MediaWeek

---------------------------

So the news that Blinkx has released an app to run on the Sony platform is suddenly turned into Blinkx entering a 'partnership' with Sony?

That is, in my view, misleading at best and downright dishonest at worst.

I would call a 'partnership' integrating Blinkx video search tech into the Sony platform OS, NOT just releasing an app to run on that platform! On that basis, 600,000 developers have entered a 'partnership' with Apple - which is true only on the loosest possible definition of 'partnership'... 

And if Blinxk is going to pursue an app strategy -  in my view a poor and distant second prize for failing to get their tech integrated - then why is there STILL no iOS app? Still no Android app? Still no FaceBook app?

In short - and once again, for the millionth time - just what the hell are the clueless  muppets running this company playing at? They shun the mass market (an iOS app, a FB app) in favour of unproven niches (an app running on Samsung, on Sony) and then wonder why they can't make their own FY targets?

Sack the lot of the clueless idiots - starting with Chandratillake and working down from there...