Friday 27 April 2012

You Really Can Blame the Web for Shrinking TV Ratings — But You Have to Credit It for Boosting TV, Too

Why are lots of TV networks’ ratings down? The most obvious answer is that people are watching stuff on the Web instead.
But people are still watching a whole lot of TV — perhaps as much as ever. So the more nuanced answer is that some people are swapping out the Web for TV, some of the time. And other times Web video consumption may end up leading to more TV-watching...

All Things Digital

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