Mr Chandratillake
I note with interest the recent RNS from Blinkx that it has surpassed 100 million monthly unique visitors.
I note also that the RNS further stated that 'Over 58 Million US Visitors Consume blinkx Video Content Each Month'.
I'm trying to reconcile this latest RNS with the statement in the interims last November that:
"Combination of blinkx's 55m monthly unique users with Burst's total 89m monthly unique users significantly increases overall scale and reach (comScore September 2011)"
One doesn't have to be a genius to trawl through the RNSs to last November to read the above statement. However, it takes a very special kind of person to add 55 to 89 and get 100.
* Does that figure of 100m relate just to Blinkx? If it does - an increase from 55m to 100m would surely merit more fanfare than the latest RNS would suggest?
* Does that figure relate just to Burst (growth of just over 10%)? If it does, is it evidence that the core Blinkx video business has declined further from the perception of stalled growth conveyed at the interims?
* Is that figure of 100m a combination of Blinkx _and_ Burst - in which case you seem to have lost 44m uniques since November, nearly 1/3rd of the total?
* If Blinkx has increased to 58m, does that mean that Burst has dropped to 42m, a decline of more than 50%?
* If Blinkx _US_ has 58m uniques, what does that mean for global Blinkx/Burst uniques?
In any case, however that figure is derived, I think the questions that really interest shareholders are:
* 100m unique visitors: so what are the average page views per visitor (to give a total number of page views)?
* Of those total page views, what percentage is being monetised?
* What is the blended CPM across those monetised pages?
* If you are using a hybrid CPM/PPC revenue model, what percentage of pages are being monetised through PPC as opposed to CPM, what is the percentage of click-throughs per 1000 page impressions, and what is the blended PPC rate?
Just saying "100m unique visitors a month" is meaningless without context - and sounds rather desperate, if I may say so.
This last RNS was yet another incompetent piece of comms from Blinkx - hard on the heels of taking 2 days to RNS the AOL deal.
Why is Blinkx completely unable to release a clear message to provide the markets and shareholders with meaningful information on which to value the company and base an investment decision? If you have a story to tell then tell it - if you can't or won't it reinforces the impression of a company with a failing business model and failed management.
xxxxx xxxxxxx
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