'Game changing' mix of TV, VoD and internet services has a six-month headstart on BBC-backed YouView
Virgin Media is about to launch an upgraded video-on-demand service, which it claims will do for TV what the iPhone has done for mobiles, with web partners including YouTube, Twitter and Facebook.
The new service, which Virgin Media claims is a "game changing" combination of TV, VoD and internet services, will initially be marketed to Virgin Media's 3.7 million existing customer base. Registrations for new customers are being taken from today with installation in the new year. It will cost Virgin Media customers £26.50 a month.
The new service will launch in mid-December giving it a minimum six-month headstart of rival YouView, the BBC-backed venture to bring VoD to Freeview and Freesat. Virgin Media attempted to block YouView after the two parties failed to reach a partnership agreement.
from The Guardian
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