As it endeavours to address all of the elements of the video infrastructure required to make its imminent launch a success, YouView has received a boost from video search-engine technology provider Blinkx who has revealed a clear intention to be on the OTT platform.
The Reuters news agency has revealed that the two companies have been in conversation and that Blinkx has been deeply involved in the various technical processes YouView is running before it launches sometime in 2011.
Speaking at the Reuters Global Media Summit Blinkx founder and chief executive Suranga Chandratillake was quoted as saying: "At the moment everything [YouView is] doing is internal technology but they have a number of programmes to interact and engage with external technology and content providers, and where appropriate we are involved in those processes. We certainly want to be on that platform in some way, in what way depends on what the platform ends up looking like."
Chandratillake added that he regarded YouView was better placed than Google and Microsoft to break into the TV market because its partners were mostly broadcasters who understood TV. "It feels like a better stab than almost anyone else has had so far," Chandratillake said.
Reuters also reported that Blinkx was also willing in the future to charge for content, he said, and that the best candidate platforms for this would be TV and mobile.
from Rapid TV News
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