"Up significantly since the middle of 2008, spending on internet video advertising will continue to grow in the years to come. Video advertising will be the most dynamic format in the online ad market, propelled by technical advances in the field combined with the tremendous explosion of online video consumption. Video advertising has become a powerful growth engine for the display market in particular, for it can be beautifully adapted to advertisers’ branding concerns. Plus, it allows advertisers to repurpose the commercials they develop for television.
Online video sites and services will be the first to benefit from this boom. Ad revenues from online video sites will grow at an average annual rate of 54.4 percent, to capture 13 percent of the internet advertising market in 2014 with EUR 11.2 billion. Video will in fact be the largest of the three emerging markets in the US and Europe in 2014, although the mobile web will dominate globally..."
from TelecomPaper
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