The most dramatic aspect of the smartphone market in the second half of 2010 has been the reinvention of Samsung. Samsung's Galaxy S has shipped 7 million units and has set targets of 20 million for this year – plus one million tablets.
Always a powerhouse in mass market handsets and feature-packed media phones, the Korean giant was still the ugly duckling of open OS smartphones. But the success of its Galaxy S Android range, and to a lesser extent the Wave, which runs its own bada OS, have turned it into a swan that is giving Apple a run for its money in terms of mobile allure – and aims to have the same effect in tablets.
Samsung is targeting over 40m unit sales in this category next year, according to mobile division chief Shin Jong-kyun. He told the Nikkei business daily that Samsung is targeting 20m smartphone sales worldwide this year and double that figure in 2011. Both forecasts are improvements on Samsung‟s original goal, articulated when it unveiled Galaxy S, when it said it would sell 18m this year. However, it is being slightly more cautious than in September, when it said 2010 would see 25m shipments, rather than the vaguer “more than 20m” of Shin's interview. By the end of 2011, however, the firm expects to have double-digit smartphone share, though still lower than its overall handset share of 20 per cent and rising...
from The Register
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