Thursday 21 October 2010

Adap.tv Announces 92 Percent Average Monthly Growth Rate for Video Ad Views in Its Marketplace

Ranked Third Largest Online Video Property by Video Ads Delivered in comScore

SAN MATEO, Calif., Oct. 21 /PRNewswire/ -- Adap.tv, creators of the industry's first online video marketplace and integrated onesource video ad serving platform, today announced a 92 percent average monthly growth rate for video ad views within its marketplace since the launch in February 2010. In comScore's newly-released Video Metrix Report, adap.tv was also ranked the third largest online video property measured by video ads delivered.

Underscoring its increasing volume of video inventory and ability to deliver scale for successful online video campaigns, adap.tv reached over 60 million unique viewers and delivered more than 440 million video ad views in September. This month, adap.tv achieved another major milestone and now manages over one billion monthly global video views through its online video advertising platform, making it the largest platform for biddable online video inventory...

from PR Newswire

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