It's pretty much just the classic 30-second spot, lifted from broadcast TV and occasionally shortened to 15 seconds.
Yet when it comes to online video, in the end, that's where the action is. The ad unit has been maligned, foresworn, abused and dismissed. But like a cockroach, it survives, while many other online video ad units have faded into obscurity. Heck, I once promised that there would never be a pre-roll at Revision3, but I was eating my words within a year...
from Advertising Age
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