Amid a recession and a steep downturn in advertising spending, commercial broadcasting in Britain is being confronted by a new threat. According to analysis seen by The Times, the increasingly popular video-on-demand (VOD) is challenging the business model of commercial television.
A report by PricewaterhouseCoopers (PwC), the accountant and business adviser, suggests that consumers’ growing appetite for VOD could lead to broadcasters losing a further £280 million from annual advertising revenues if they continue to focus their efforts on cost-cutting and fail to cash in on the boom...
from The Times
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