Thursday 27 September 2012

Comcast and NBC Put Money, Marketing Into a Social TV App: Zeebox Lands in the U.S.

There are lots of “social TV” apps out there, and none of them have any real traction. But here comes another one, armed with a significant advantage: A big push from one of TV’s biggest programmers.
Zeebox, which has garnered a lot of attention, and some users, in the U.K., has landed in the U.S. And if you stop reading now but turn on an NBCUniversal channel later this year, you’re going to end up hearing more about it, anyway: The cable and broadcast programming giant, along with its corporate cousin Comcast Cable, has invested in the start-up, and says it will give it a huge marketing push...

from All Things Digital

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