Apple Said to Talk With Cable Industry About Set-Top Box
Apple Inc., the world’s most
valuable company, is in talks with at least one of the largest
U.S. cable companies about building a set-top box that would
carry live television and other content, a person with knowledge
of the discussions said.
Consumers would be able to purchase the device instead of
paying a monthly leasing fee to cable companies, said the
person, who requested anonymity because the talks are private.
A deal would mark the iPhone maker’s biggest foray into TV
after years of calling it a “hobby.” The company’s $99 Apple
TV product doesn’t carry live network broadcasting and is mainly
used for downloading movies and TV shows from the iTunes media
store or streaming content from such services as Netflix Inc. and
Google Inc.’s YouTube
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