Sunday 17 June 2012

Does Blinkx have anything to do with the latest MSN campaign?

MSN UK is running a big ad blitz on YouTube right now for their 'Get the best of now' campaign. It claims that MSN brings the best of the web to users by filtering everything that's out there and bringing the best to MSN users.


Which sounds - to me at least - very similar to Blinkx's 'channel' strategy of slicing web content up into groupings (lifestyle, sports etc) and then serving them up to targetted audiences who either choose to see that content or are profiled as being interested in it.

So are Blinkx involved? I have no idea - and given how good Blinkx is at communicating what it is up to (ie it isn't good at it at all, it's totally shit at it), shareholders are likely to remain none the wiser...

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