There's a lot riding on YouView. BBC director general Mark Thompson has described it as nothing less than the "battle for the living room" – pitching YouView as an "open" platform based around the legacy free-to-air public service broadcasters, against the barbarians of the pay-TV world and their "closed" platforms. You can see what he means. YouView – and the on-demand functionality it offers (such as an EPG that allows you to go back in time as well as forwards, to deliver iPlayer-style catchup on your TV) – will "change the way you view TV for ever", it's claimed. If that were to happen and consumers come to expect and then demand such services, the legacy PSBs would be seriously disadvantaged without their own platform. Or so the argument goes...
from Media Guardian, 28th Feb 2011
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