Wednesday 15 September 2010

A Mouse Maker Stakes Its Future on TV Sets

Gerald Quindlen, chief executive officer of Logitech International (LOGI), looked around in early 2009 and saw that the Swiss maker of keyboards and mice faced a grim future. Sales of desktop PCs were falling as smartphones, tablets, and other mobile devices captured consumers' fancy. Most of those products don't require the computer peripherals that make up 89 percent of Logitech's sales.

After giving thought to adding digital accesories such as iPad cases, the American-born CEO decided to team up with Intel (INTC) and Google (GOOG) on a $300 book-size black box called Revue. The gadget, set to debut in October, will be the first product to use Google's software for flowing content off the Web onto a regular TV set...

from
Bloomberg Business Week

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