Tuesday 13 July 2010

Citigroup pushing Blinxk to its corporate clients?

This was posted by 'Dawnraid' on the LSE site. It purports to be part of an email summary that goes to its largest institutional fund managers:

"Citigroup  FOCUS on Online Video Advertising; Positive Readacross for Blinkx/Free TV — There is an intriguing article in the Wall Street Journal on the prospects for online video advertising. On the back of comments from Google and other players, the article suggests three key reasons why the prospects for online video are so encouraging: (1) video advertising (vs. traditional banner advertising) is engaging and better allows brands to build a relationship with a consumer; (2) technology allows advertisers to serve more relevant advertisements to users based on behavioural targeting; (3) advertisers are broadly familiar with the process of buying video, so the transition from offline to online is in principle easier to make. Unfortunately, for European media investors there is a dearth of direct ways to play this trend. The most direct is Blinkx, which we rate Buy/Speculative. This does, however, also support a more benign structural view on the Free-to-Air broadcasters. This is a key support to positive views on ITV and ProSiebenSat.1 (both Buy/High Risk). "

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