Microsoft is poised to launch an all-encompassing entertainment page to its Bing search engine, to provide a single hub for users to watch TV shows, play online games and listen to music.
The company issued a statement yesterday in which Yusuf Mehdi, senior vice president of Microsoft's online audience business, revealed that a survey of Bing users found that 76 per cent desired a central destination for online entertainment services - something that Bing will aim to provide as Microsoft's 'decision engine' continues to gain ground against Google.
"As the content on the Web has exploded, it has become difficult to navigate and find what you are looking for," Medhi explained.
"So we see a great opportunity to help customers make important entertainment decisions."
BusinessWeek reports that Microsoft's statement also invited the press to the official announcement of the updates, to be held in West Hollywood, California. One of the most prominent features will be Bing's incorporation of the Zune music service - Microsoft's answer to Apple's iTunes, which allows users to stream or download music, as well as watch TV shows hosted on sites such as Hulu and YouTube.
from Big Mouth Media
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