No mention of Blinkx. Hulu gets a mention, but not Blinkx...
'...other search engines' - hmmm, I sure would love to know which ones they mean...
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according to Advertising Association data. The majority of online revenues come
from "search" advertising (such as Google and other search engines) where
revenues increased by 20% to a total of GBP1.6 billion. Online display
advertising increased by 12% to GBP579 million and online classified advertising
by 20% to GBP595 million. Online now accounts for 23% of all advertising spend
in the UK, up from 19% in 2007.
Whilst online advertising revenues continued to increase over 2008, supply of
online display advertising inventory - in particular "white space" banner
advertising - has grown very rapidly, putting downward pressure on prices.
The proportion of homes accessing the internet via a broadband connection
continues to grow. Over 90% of internet users in the UK now use broadband and
60% of UK households now have a broadband connection. With more homes enjoying
faster broadband connections - with 50Mb services available in some areas -
demand for online video has grown. A year after its full launch, the BBC was
recording around 1 million video views via its iPlayer service every day. BARB
data showed a 77% year-on-year increase in the number of people watching
television content online. There is evidence that online advertising revenues
are gravitating to such high-quality services, rather than user-generated
content. In the US, the Hulu online video service has been forecast to be on
course to match YouTube's advertising revenues in 2009, despite the latter's
considerably larger reach.
Virgin, BT and Sky have all now established VoD services available to their
subscribers. Such services include content provided by established broadcasters,
such as the BBC, ITV and Channel 4. An emerging trend is the convergence of
online video services with VoD, with the BBC iPlayer and the ITV Player services
now available to Virgin subscribers via the television.
subscribers. Such services include content provided by established broadcasters,
such as the BBC, ITV and Channel 4. An emerging trend is the convergence of
online video services with VoD, with the BBC iPlayer and the ITV Player services
now available to Virgin subscribers via the television.
The social networking market continued to expand during the year. Facebook
reached over 200 million monthly unique users and 80 billion monthly page views
globally, the majority outside the US. Other major social networking sites
include Bebo, MySpace, LinkedIn and Friends Reunited."
reached over 200 million monthly unique users and 80 billion monthly page views
globally, the majority outside the US. Other major social networking sites
include Bebo, MySpace, LinkedIn and Friends Reunited."
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